The pandemic has permanently shifted consumer behavior and eCommerce sales across sectors continue to rise. Customer choice has proliferated and for the eCommerce sites, it has become harder to stand out. The customer is also overwhelmed with choices but struggles to reach a decision because of incomplete and incorrect product information.
What eCommerce sites need is a comprehensive product content strategy that is executed well.
With a comprehensive, complete, well-defined, SEO-embedded, and optimized product content strategy, eCommerce sites can get the following benefits –
However, companies struggle with product content strategy definition as well as execution. They don’t always have the required expertise, are unable to scale internal teams as per the changing requirements, and struggle to ensure content quality.
Content as a Service is a scalable end-to-end managed service offering whereby Codifyd helps eCommerce companies define and execute the right product content strategy for assured merchandising success.
With CaaS, you will get SEO-embedded merchandising, including:
The end-to-end managed service is offered through a retainer model.
You hire a dedicated team for a fixed number of hours. The activities are collaboratively defined based on the business priorities.
The team is highly flexible and can be ramped up or scaled down based on need.
20+ years of expertise in all things merchandising and content design