Content Factory

Product content is the fuel of digital commerce. Accurate and consistent product content is critical to your business. Your customers can’t buy your products if they can’t find them. And they won’t buy your products if they don’t trust them. Empower your customers to make quick and easy purchasing decisions by providing the right information at every touchpoint of the buying journey.

 

Our Content Factory Approach

      ACQUISITION
  • Supplier Management
  • New Product Introduction
  • Onboarding Technology
  • Content Gating / QA
  • Inquiry Request Management
  • Supplier Measurement
      EXPERIENCE
  •  Site Analytics
  •  Product UX
  •  Site Search
  •  SEO / SEM
  •  E-Commerce Processes
  •  A/B Testing
      MASTERING
  • SKU Build & Normalization
  • Rich Content Development
  • Data Model Optimization
  • Style Guide Management
  • Quality Metrics
  • Supplier Management
  • Data Repository (PIM) Management
  • Mastering Processes
  • Product Content Maintenance
     PUBLISHING
  • Channel Communication & Management
  • Syndication Technology
  • Translation / Localization
  • E-commerce Platform Processes
      ACQUISITION
  • Supplier Management
  • New Product Introduction
  • Onboarding Technology
  • Content Gating / QA
  • Inquiry Request Management
  • Supplier Measurement
      EXPERIENCE
  •  Site Analytics
  •  Product UX
  •  Site Search
  •  SEO / SEM
  •  E-Commerce Processes
  •  A/B Testing
      MASTERING
  • SKU Build & Normalization
  • Rich Content Development
  • Data Model Optimization
  • Style Guide Management
  • Quality Metrics
  • Supplier Management
  • Data Repository (PIM) Management
  • Mastering Processes
  • Product Content Maintenance
     PUBLISHING
  • Channel Communication & Management
  • Syndication Technology
  • Translation / Localization
  • E-commerce Platform Processes

What is Product Content ?

MARKETING PAGES

  • Brand Merchandizing Content
  • Product Expertise Content
  • Buying Guides
  • Product Cross Sell & Up Sell

FACETED SEARCH PAGES

  • Attributes
  • Attribute Values & Lists of Values
  • Product Short Descriptions
  • Product Thumbnail Images

MARKETING PAGES

  • Taxonomies
  • Category Descriptions
  • Category Marketing
  • Category Images

How Product Content Processes Fail

SCALABILITY

Content workflow is highly inconsistent

SPEED

Limits on capability lead to batch processing

COST

Content can be a cost center without defined KPIs

TECHNOLOGY

Great technology is peripheral to the process

END-TO-END

Poor grasp of upstream/downstream activities

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How We Solve Product Content Problem

SCALABILITY

Codifyd’s onshore/offshore team is scalable

SPEED

Continuous deployment speeds time to market

COST

Efficiency and clear KPIs result in 2x to 4x savings

TECHNOLOGY

Proprietary tools leverage machine learning

END-TO-END

Expert knowledge of the full content lifecycle

Ready to Digitally Transform?

Let's Work Together!