Content Factory
Product content is the fuel of digital commerce. Accurate and consistent product content is critical to your business. Your customers can't buy your products if they can't find them. And they won't buy your products if they don't trust them. Empower your customers to make quick and easy purchasing decisions by providing the right information at every touchpoint of the buying journey.
Our Content Factory Approach
ACQUISITION
- Supplier Management
- New Product Introduction
- Onboarding Technology
- Content Gating / QA
- Inquiry Request Management
- Supplier Measurement
EXPERIENCE
- Site Analytics
- Product UX
- Site Search
- SEO / SEM
- E-Commerce Processes
- A/B Testing
MASTERING
- SKU Build & Normalization
- Rich Content Development
- Data Model Optimization
- Style Guide Management
- Quality Metrics
- Supplier Management
- Data Repository (PIM) Management
- Mastering Processes
- Product Content Maintenance
PUBLISHING
- Channel Communication & Management
- Syndication Technology
- Translation / Localization
- E-commerce Platform Processes
ACQUISITION
- Supplier Management
- New Product Introduction
- Onboarding Technology
- Content Gating / QA
- Inquiry Request Management
- Supplier Measurement
EXPERIENCE
- �Site Analytics
- �Product UX
- �Site Search
- �SEO / SEM
- �E-Commerce Processes
- �A/B Testing
MASTERING
- SKU Build & Normalization
- Rich Content Development
- Data Model Optimization
- Style Guide Management
- Quality Metrics
- Supplier Management
- Data Repository (PIM) Management
- Mastering Processes
- Product Content Maintenance
PUBLISHING
- Channel Communication & Management
- Syndication Technology
- Translation / Localization
- E-commerce Platform Processes
How Product Content Processes Fail

SCALABILITY
Content workflow is highly inconsistent

SPEED
Limits on capability lead to batch processing

COST
Content can be a cost center without defined KPIs

TECHNOLOGY
Great technology is peripheral to the process

END-TO-END
Poor grasp of upstream/downstream activities
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How We Solve Product Content Problem
SCALABILITY
Codifyd�s onshore/offshore team is scalable

SPEED
Continuous deployment speeds time to market

COST
Efficiency and clear KPIs result in 2x to 4x savings

TECHNOLOGY
Proprietary tools leverage machine learning

END-TO-END
Expert knowledge of the full content lifecycle
