Content Factory
Product content is the fuel of digital commerce. Accurate and consistent product content is critical to your business. Your customers can't buy your products if they can't find them. And they won't buy your products if they don't trust them. Empower your customers to make quick and easy purchasing decisions by providing the right information at every touchpoint of the buying journey.
Our Content Factory Approach
ACQUISITION
- Supplier Management
- New Product Introduction
- Onboarding Technology
- Content Gating / QA
- Inquiry Request Management
- Supplier Measurement
EXPERIENCE
- Site Analytics
- Product UX
- Site Search
- SEO / SEM
- E-Commerce Processes
- A/B Testing
MASTERING
- SKU Build & Normalization
- Rich Content Development
- Data Model Optimization
- Style Guide Management
- Quality Metrics
- Supplier Management
- Data Repository (PIM) Management
- Mastering Processes
- Product Content Maintenance
PUBLISHING
- Channel Communication & Management
- Syndication Technology
- Translation / Localization
- E-commerce Platform Processes
ACQUISITION
- Supplier Management
- New Product Introduction
- Onboarding Technology
- Content Gating / QA
- Inquiry Request Management
- Supplier Measurement
EXPERIENCE
- �Site Analytics
- �Product UX
- �Site Search
- �SEO / SEM
- �E-Commerce Processes
- �A/B Testing
MASTERING
- SKU Build & Normalization
- Rich Content Development
- Data Model Optimization
- Style Guide Management
- Quality Metrics
- Supplier Management
- Data Repository (PIM) Management
- Mastering Processes
- Product Content Maintenance
PUBLISHING
- Channel Communication & Management
- Syndication Technology
- Translation / Localization
- E-commerce Platform Processes
What is Product Content ?
MARKETING PAGES
- Brand Merchandizing Content
- Product Expertise Content
- Buying Guides
- Product Cross Sell & Up Sell
FACETED SEARCH PAGES
- Attributes
- Attribute Values & Lists of Values
- Product Short Descriptions
- Product Thumbnail Images
MARKETING PAGES
- Taxonomies
- Category Descriptions
- Category Marketing
- Category Images
How Product Content Processes Fail
SCALABILITY
Content workflow is highly inconsistent
SPEED
Limits on capability lead to batch processing
COST
Content can be a cost center without defined KPIs
TECHNOLOGY
Great technology is peripheral to the process
END-TO-END
Poor grasp of upstream/downstream activities
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How We Solve Product Content Problem
SCALABILITY
Codifyd�s onshore/offshore team is scalable
SPEED
Continuous deployment speeds time to market
COST
Efficiency and clear KPIs result in 2x to 4x savings
TECHNOLOGY
Proprietary tools leverage machine learning
END-TO-END
Expert knowledge of the full content lifecycle
