Chicago, IL – March 15, 2017 – EnterWorks, a leading provider of Master Data Management (MDM) andProduct Information Management (PIM) solutions, today announced a strategic partnership with Codifyd Inc., the leading provider of e-commerce product content solutions. The new partnership will arm B2B2C digital businesses with a team of proven industry professionals to implement a best in class product information management solution.

As content becomes increasingly important in the consumerization of B2B, this partnership provides the tools for companies to create an agile collaboration network throughout the content value chain. By implementing a PIM solution, manufacturers will be better equipped to transform their product, images, videos, brands and other marketing assets into persuasive and personalized content and seamlessly syndicate to their distributors. Distributors will be empowered to quickly onboard products to a catalog, collaborate with suppliers and product teams to enrich the product content, and make that content available to retailers and consumer marketplaces in consistent and consumable formats.

“Codifyd has deep PIM and MDM expertise with manufacturers and distributors so we’re excited to work with them to provide our customers with a team that will position B2B companies with a competitive advantage,” said Rick Chavie, CEO of Enterworks. “We see great upside as our collaborative content platform has powered B2B companies for over a decade so a partner with proven methodologies and tools like Codifyd is a natural fit.”

“Companies will achieve significant benefits from this partnership that brings together Codifyd’s product content-centric digital commerce expertise and solution that delivers unique collaboration functionality,” says Sanjay Agarwal, Founder & CEO of Codifyd. “We are excited to expand our B2B footprint with a highly ranked industry leader such as EnterWorks.”

The EnterWorks multi-domain (product domain plus others such as customer, brand, location, and digital asset) approach enables a single view of content for businesses, trading partners, and customers across channels.  EnterWorks’ unique B2B2C collaboration platform extends Product Information Management with workflow and a vendor portal for advanced omnichannel commerce.

About EnterWorks Holding Company

EnterWorks® master data management (MDM) and product information management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. EnterWorks serves as the content foundation used by industry leaders such as: Johnstone Supply, US Foods, Mary Kay, Orgill, W.B. Mason, Guthy-Renker, and Fender Musical Instruments.

About Codifyd

Codifyd helps B2B and B2C manufacturers and distributors navigate and meet the challenges they face managing the complex data and content required for today’s digital commerce marketplace. At Codifyd, we’re product-content obsessed, having worked for 16 years with the leaders in digital commerce. Our product-content design, development and enrichment strategies enable an outstanding research-to-purchase experience for commerce users, leading to significant revenue growth. Our technology-enabled solutions and services also reduce costs of data management and deliver competitive advantage. For more information on Codifyd, contact Shooka Rafizadeh at srafizadeh@codifyd.com or 312-870-9482.

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