If you build it, they will come. But how do you make them stay once they get there? And how do you get them to buy? Driving traffic, retention, and growth is a challenge all e-commerce companies face, but it’s a unique one for B2B industrial distributors that have a broad product offering with a large amount of detailed, complex product content.

Considering B2B e-commerce is sharply on the rise, distributors cannot afford to miss the mark on high-quality product content. To drive traffic, loyalty, and conversion for higher online sales, there are seven investments every industrial distributor should be making right now.

In this white paper, learn about:

> Product categorization
> Product data normalization
> Merchandizing through product images & copy
> Establishing a single source of truth

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